Sustainability and creativity came together at IIFD - Indian Institute of Fashion and Design Chandigarh as fashion design students presented an impressive visual merchandising window rooted in eco-conscious design. The project highlighted how responsible fashion can exist alongside luxury aesthetics when guided by thoughtful innovation.
Inspired by the elegance of Dior, students translated classic luxury into a sustainable retail display using natural and recyclable materials. They replaced plastic props with fabric waste, paper structures, and reusable elements, proving that impactful design does not require environmental compromise. Each detail reflected balance, style, structure, and sustainability working in harmony.
The project encouraged students to think like modern fashion professionals who must respond to changing consumer values. By focusing on sustainable visual merchandising, students gained practical knowledge of branding, storytelling, and retail presentation while respecting ecological responsibility.
This hands-on experience allowed learners to apply classroom concepts to real-world challenges. It strengthened their understanding of how design choices influence customer perception and brand identity.
At IIFD Chandigarh, sustainability is not just a topic of discussion—it is a practice embedded in learning. Projects like this prepare future designers to lead the industry with creativity, awareness, and responsibility, making sustainable style the true highlight of fashion education.
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